Build 01
A coaching company
Built the entire engine — strategy, editor, scheduler, OS — for a coaching practice publishing weekly long-form and daily short clips with an overseas team running the back end.
Done For You · The Content System
Record once.
Publish for a month.
I install a content engine inside your company. You batch-record on your own schedule — one or two days a month. A team I source and train runs the rest. The engine, the tools, the people — they stay yours when I'm gone. Not an agency you rent. A function you own.
Built three times. Same engine. Different industries.
What one batched day produces
One recording day. A month of output.
1–2
long-form videos
5–10
short-form clips
30
days of scheduled posts
15
min/week, owner approval
Honest defaults at the starting scope. Higher volume — more recording days, more clips, more platforms — scales from here.
The problem
“Post more” was never a strategy.
You hire a marketer or an agency. Now the content depends on you feeding them. You get busy for a week — the channel goes silent. You bring it back. It dies again the next time delivery flares up. That isn't a content problem. It's a structure problem: the system was built to need you in it.
The fix isn't more discipline. It's a system designed so the only thing that needs you is the one part nobody else can do — being on camera, on your own schedule.
How it works
Built around your batches — not your calendar.
Six layers, lifted from the Content System Course's 48 videos and 12 production SOPs. The same engine I install in a client build.
01
Strategy locked first.
We map your 3–5 content pillars, your customer journey (Aware → Engage → Follow → Convert → Climb → Advocate), and the message every piece of content has to do. Volume before strategy is noise.
02
Owner batches a recording day.
1–2 days per month, your schedule. You arrive prepared, hit record, hit stop. A $400 half-day videographer is optional but raises the floor. The footage is the only thing you ever have to touch.
03
AI prompts cut, clip, and caption.
Footage auto-uploads to Frame.io. The editor runs the AI Prompt Library — clip extraction, hooks, outlines, captions — to break one long-form recording into 5–10 short-form clips, posts, and emails. No guesswork.
04
Scheduler queues every platform.
Buffer pushes long-form to YouTube, clips to Reels and TikTok, captions to LinkedIn and X — on the cadence your strategy calls for. ManyChat catches comment triggers and starts the DM conversation automatically.
05
Sell-By-Chat closes the loop.
Qualified leads from DM conversations push into your CRM (GoHighLevel or HubSpot). The hand-off from comment → DM → qualified lead → CRM happens without your calendar touching any of it.
06
Notion OS tracks everything.
One command center shows what's filmed, in editing, scheduled, and live. Reach, leads, conversion — the three numbers that matter, not vanity follower counts. You run a 15-minute review once a week. That's the entire ongoing role.
Built three times
Same engine. Different industries.
Every build follows the same architecture; the dials shift to match the business. Here's what that looks like in three different shapes.
Build 02
A law firm
Installed the system inside an existing legal team. The firm now films one day a month and ships across YouTube, Reels, and LinkedIn — without the partners touching anything between batches.
Build 03
A multi-location service business
Trained an in-house team to run the production pipeline. Owner records on the road. Every location's content is scheduled, tagged by region, and reviewed from one Notion board.
Two ways in
Have me build it — or learn it and build it yourself.
Done for you · Recommended
I install it into your company.
The complete engine — strategy, recording rhythm, tech stack, hired team, and the Notion OS — installed inside your business and handed off running. Scope and timeline scale with the content volume you want shipped.
Builds start at$10,000scoped by content volume and team size
- Strategy locked: pillars, customer journey, messaging foundation
- Tech stack installed: Frame.io · Buffer · ManyChat · CRM · Notion OS
- Editor + scheduler sourced, trained, and operating to documented SOPs
- Owner role reduced to one batched recording day a month + 15 min/week
- Delivery guarantee: live in 90 days or work continues at no extra cost
By application · reviewed personally · $600k+ revenue
Done yourself
Learn it. Build it yourself.
The Content System Course — the exact framework I install in client builds. 48 videos across 7 modules. The full template library. Every SOP. Build it at your own pace.
One-time$297lifetime access · all updates included
- M1 — Strategy: pillars, customer journey, messaging foundation
- M2 — Creation: batching, AI prompts, long-to-short repurposing
- M3 — Tech Stack: Frame.io, Buffer, ManyChat, Sell-By-Chat, CRM
- M4 — Team: hiring overseas, SOPs, briefs, approval workflow
- M5 — OS: Notion command center + 15-min weekly review
- M6 — Launch: build it, test it, hand it off in one week
Lifetime access · all future updates included
Content System FAQ
The questions owners actually ask.
Do I have to be on camera?
Yes — but only on your schedule. The model is batched: one or two recording days a month, prepared and run efficiently. The whole point of the system is that the recording is the only thing the owner does. Everything downstream — editing, captioning, scheduling, engagement, follow-up — is handled.
Where does the system live — in my company, or with an agency?
In your company. The tools (Frame.io, Buffer, ManyChat, Notion, the CRM) are installed in your accounts, owned by you. The team I source works for you, not for me. When the engagement ends, the engine, the playbooks, and the people stay. You aren't renting access to a service — you're keeping a function.
What's the difference between done-for-you and the course?
The course teaches you to build the same system. The done-for-you build is me installing it for you. Same 7-module framework, same 12 SOPs, same tech stack — the only difference is who does the building.
Who actually runs it day to day after the handoff?
A small team I source and train — typically an editor and a scheduler (sometimes the same person), operating from documented SOPs. Your weekly role is a 15-minute review: pipeline check, approvals, what's going live. The monthly debrief takes 30 minutes.
Who is this for?
Service business owners with revenue and a real team, who know content should be a channel but can't be its bottleneck. If you've tried 'just post more' and watched it die the moment you got busy — that's exactly the structural problem this solves.
Not sure which path?Find out where
Find out where
you stand first.
Take the assessment. It tells you whether content is your real constraint right now — or whether something upstream has to come first. Either way, you stop guessing.